My business is to provide people the opportunity to sample the exciting and challenging fishing available at the southern end of Lake Michigan. This page is dedicated to showing a bit of the behind-the-scenes work it takes to do that and to highlight the trips and fun my customers are able to experience.

Thursday, April 5, 2012


Ray Shepard earned the LOSER tag! 

Chapter 1)  I know how the black lace brassier got into my tackle box and I laughed at my friend’s effort to “punk” me. In fact, I stuck the fancy lingerie garment in the back of the Brother Nature’s glove compartment and used it as a “joke” prop to pull out occasionally when the fishing was slow.

I’d hold it up and tell the others, “You should have been on board last week when one of the customers left this!”

Chapter 2) I pulled out the black bra and told the joke one day when my customers and I were experiencing some frustrating action. We were getting lots of bites, but an inordinately large percentage of the fish were becoming unhooked before they could be pulled close enough to net aboard the boat.

I don’t know who thought of it or why, but one of the customers, seconds after losing yet another fish, ended up with the black bra strapped across his upper torso (at least it was on the outside of his jacket). Donning the bra became a penalty for losing a fish and the lingerie had to stay on until the “loser” redeemed himself by successfully boating one later.

I also don’t know just what the wives of these guys may have thought when they were shown the photos taken on board that day.
Can he be redeemed?

Chapter 3) I thought it was a good joke - but not right for every group and I could understand that some guests would view the penalty as being downright distasteful. Still....

So I resurrected a neck-strap name tag holder, printed up and fitted the holder with a card having “ LOSER” printed on it in bright red ink.

Now, when an angler whiffs on a few fish or displays a particularly poor fish-fighting technique resulting in a lost fish, out comes the LOSER tag. Usually, a few seconds after having this badge of dishonor bestowed, out come the cameras. The morose of losing a nice fish is transformed into fun and good natured ribbing. Again, hooking and boating the next fish allows the “loser” to remove the garnishment - and whoa to the next loser!

After all, if you aren’t having fun, what fun is it?

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